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The story behind Australia’s first online homewares supercentre

Established bricks-and-mortar retailers such as Barbeques Galore, Beds n Dreams and Linen House are some of the first brands that have joined a new online homewares supercentre: Homemakercentral. Intended to be a digital companion to traditional homeware shopping centres, the marketplace was created by Bill Gremos, who identified that traditional retailers had to scramble and fight for online attention. Gremos – who founded and was previously the CEO of the Decorug retail group  – told