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Zalora talks e-commerce growth drivers, consumer trends in new report

Online shopping platform Zalora expects e-commerce to remain resilient despite the economic uncertainties facing businesses in Southeast Asia and an increasingly dimming global economy.  According to the e-commerce company’s latest Trender report, emerging innovations like ‘shoppertainment’ and virtual retailing are enabling brands to further diversify their omni channel offerings and cater to modern consumers who expect more from online retail platforms. “During the pandemic, we saw ho