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How retailers can make the most of their marketing budget: PR expert

Retail businesses play a crucial role in our economy, and while the current economic state may not be ideal, it doesn’t mean they have to throw in the towel just yet. In fact, during a recession, the last thing a retail business should do is cut back on activities that drive growth. Instead, they should double down and make every marketing dollar count by using data to their advantage. And with the right approach, it’s not as daunting as it sounds. As a veteran in digital marketing,