Meet the legends: How Hard Yakka is evolving its product and storytelling

Scott Boland featuring as part of Hard Yakka’s Meet the Legend’s campaign. Image supplied
Cost of living pressures aren’t slowing down iconic workwear brand Hard Yakka, which has just teamed up with Australian fast bowling legend Scott Boland as part of a new collaboration aiming to enhance audience engagement and brand loyalty. In the latest feature of the Meet the Legend series, Boland meets with Kookaburra bat builder Lachie, and discusses his passion for cricket, and his efforts to make the sport more popular and accessible within Aboriginal communities.    The t

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