Brands focus on stories in refining China livestreaming to boost profits

(Source: Reuters)
When tech giant Apple joined China’s livestreaming frenzy, a major driving force of the e-commerce boom in the world’s second biggest economy, it launched without deep discounts or a celebrity host to pull millions of viewers. Yet Apple’s show, hosted by product experts offering tips on making movies with iPhones or using the Apple Watch as a workout aid, drew 300,000 likes and more than 1.3 million viewers within an hour in May. Apple’s move illustrates how livestreaming

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now