Crocs strengthens its foothold in “ugly fashion” with latest product launch

The recent rise of “quiet luxury” has been well-documented, but while many consumers are leaning into classic wardrobe staples like knit sweaters and sleek loafers, other style enthusiasts, especially those in Gen Z and Gen Alpha, are searching for more eclectic “ugly fashion” items — like a pair of Shrek-inspired Crocs. Ugly fashion connotes clashing patterns, clunky or seemingly random details, and a louder-than-life presence, and its rising popularity has relevance for the mains

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