From carpentry to CX: Wesfarmers’ Ben Mackenzie’s career transition

In 2016, Australian retailer Ben Mackenzie left a successful carpentry business to pursue a more innovative career in product design and tech. Fast-forward seven years, he is now head of customer growth at Wesfarmers, the parent company of some of Australia’s biggest retail businesses, including Bunnings, Officeworks, Kmart, Target and Catch, and was named as one of this year’s Rising Stars of Retail. Here, he shares what motivates him, and his biggest role models. Inside Retail: Can

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