No longer a “hot new thing”: Why AR shopping is here to stay

The future of augmented reality (AR) in retail was on full display at a pop-up event hosted by makeup brand Pat McGrath Labs and Google earlier this week. Located at 101 7th Avenue in Chelsea, “The ARt of Beauty” pop-up enabled attendees to virtually try on Pat McGrath Labs’ core products, such as the Mothership eyeshadow palettes, book makeup sessions with the brand’s official makeup artists, and enjoy product giveaways.   In some ways, the event was years in t

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