How Ryan McFarland turned a love for bikes into a multimillion-dollar brand

Strider Bikes may not have reinvented the wheel, but the brand has certainly learned how to profit off of it. In September, the US-based specialty bike manufacturer announced that it had reached the milestone of selling four million balance bikes since launching in 2007. An impressive number for any company to hit, but especially for an independently owned company in a market as competitive as kids’ bicycles. According to business research firm Expert Market Research, the global kids bicyc

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