What global brands like Estee Lauder expect from Singles Day 2023

Black Friday? No. Cyber Monday? Nope. Prime Day? Absolutely not. The world’s biggest shopping event happens in China each year — and it’s called Singles Day. Originally a holiday to celebrate being single, as a counter to Valentine’s Day, the event has grown into a weeks-long online shopping festival that peaks on November 11. When did the idea of Singles Day originate? The idea for Singles Day had originated at China’s Nanjing University back in 1993 and was origin

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