“An emotional message”: Why Christmas ads are all about storytelling

With the Christmas holidays almost a month away, and Cyber Weekend sales starting soon, brands around the world have started releasing their holiday ads.  And while presents, family and connection are still top of mind, brands are finding new, inventive ways to get their message across this year.  For example, in its new ad, the John Lewis Partnership seeks to replace a traditional pine tree with a giant venus flytrap as a family Christmas centrepiece.  The ad talks of ‘evolving

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