“We want a presence across key airports in APAC”: Lego’s regional president

Earlier this month, the Lego Group marked its entry into the travel retail space in Singapore with the opening of two Lego Airport Stores at Singapore Changi Airport. Located at Terminals 3 and 4, the new stores showcase the brand’s ‘retailtainment’ concept, which aims to inspire creativity, build brand love and encourage hands-on play.  Both stores will display the Singapore-exclusive HSBC Rain Vortex – the world’s tallest indoor waterfall located in Jewel Changi Airport. Created

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