How businesses are leveraging GenAI to curate bespoke customer experiences

Screenshots of Mys Tyler mobile app.
Mys Tyler matches users with content creators who share their same body stats. Supplied
In a climate where consumers are wanting more bespoke retail experiences on and offline, businesses are leveraging generative artificial intelligence (AI) to provide this in a way that is both economical and sustainable. Mys Tyler’s recently launched AI stylist is one such example. It offers a unique value proposition to users and retail partners through the hyper-personalised styling service it provides, 24/7. Another example is the AI-powered virtual try-on tool that Google launched&nbs

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