How designer label Dion Lee is positioning itself for global expansion

Dion Lee is a luxury brand established back in 2009 by its namesake designer in Sydney, Australia. The founder and creative director hit the runway straight out of fashion school showcasing his first collection in a Kings Cross car park at Australian Fashion Week in 2009.  Now, the brand is a permanent fixture in the New York Fashion Week program, presenting a new collection each season. While Dion Lee the designer is based in New York, until recently, all of the label’s retail stores, si

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