What the return of Chinese tourists means for Southeast Asian retailers

Chinese travellers flocked to tourist hot-spots across Asia over the Lunar New Year break, with visitor numbers and spending in destinations including Singapore, Thailand and Malaysia exceeding pre-COVID levels. Visa-free access for Chinese tourists to the Southeast Asia countries boosted traffic and signalled a robust revival in travel since Beijing lifted strict COVID restrictions in early 2023 that had all but shut China’s borders for three years. The increase provides welcome relief to

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