How Aussie outlet chain DFO aims to capture increased demand

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. Against this backdrop comes the latest creative refresh from DFO, highlighting that its national portfolio of seven outlet centres is more than just premium brands at the best prices, it is also an increasingly interactive and great c

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