India’s Reliance Retail has completed the acquisition of skincare and wellness brand Pahadi Local from Pahadi Goodness Private.

Founded in 2018 with a mission to bring the purity and efficacy of Himalayan ingredients into everyday personal care, Pahadi Local is known for its clean formulations, conscious sourcing practices, and sustainable offerings.

The brand’s hero ingredient, Gutti Ka Tel (Apricot Kernel Oil), has earned industry recognition and strong consumer loyalty.

Reliance said the deal would reinforce its strategy to invest in high-potential Indian brands across beauty, wellness, fashion, and lifestyle.

The company plans to support Pahadi Local’s next phase of growth by expanding its footprint across physical retail formats, strengthening its digital presence, and accelerating innovation.

As part of the business acquisition, the brand’s founding team will continue to play a key role in shaping creative direction, product development, and philosophy.

“At Reliance Retail, we are focused on curating brands that combine authenticity with innovation and meaningful consumer relevance,” said Isha Ambani, executive director of Reliance Retail Ventures.

“Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing make it a compelling addition to our beauty ecosystem,” he added.

Reliance Retail is a subsidiary of Reliance Retail Ventures, the holding company of all the retail companies under the Reliance Industries group.

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