Marks & Spencer has reopened its refurbished Pantheon flagship on London’s Oxford Street, unveiling what it describes as a new store concept that will serve as a testing ground for future stores, including those in Asian markets.
The four-storey, 100,000sqft flagship offers the retailer’s food, fashion, home and beauty ranges, with the floors redesigned under a new research and development blueprint that M&S plans to refine before rolling out successful features across its wider store network.
The revamped store features curated product rooms, updated merchandising, digital displays, and redesigned service areas.
New additions include M&S’s first made-to-order menswear suiting service, a dedicated lingerie room, a Babywear room, a Beauty Hall featuring M&S products alongside third-party brands including K-Beauty, and a homeware edit curated by interior designer Kelly Hoppen.
Customers will also have access to enhanced Click & Collect, payment, and in-store service experiences.
Stuart Machin, CEO of Marks & Spencer, said the Pantheon location reflects the retailer’s modernisation strategy.
“It’s where we’re testing how we make shopping our ranges easier, more curated and more inspiring, from clearer product moments to how the store looks and feels overall,” he said.
“We’ve still got a lot to do modernising our estate, with 25 years of catching up to do. But Pantheon is a big step forward.”
Pantheon is one of six stores being renewed in London this year, alongside four new store openings.
Across the UK, the retailer also plans to open two new full-line stores, 18 Food stores, four store extensions and complete several additional refurbishments.
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