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Black Friday

Black Friday Archives

Why Aussie brand Zero Co is raising A$1m a year to clean up the planet

Zero Co recently built a 10m pyramid out of waste in the Egyptian Desert, and that’s only the beginning of its wide-reac...
New Under Armour store in Melbourne Central. Supplied

How Under Armour is appealing to youth culture in its new Melbourne store

The New Under Armour store in Melbourne Central is part of the brand's effort to deepen its omnichannel approach.
Why brands like Deciem and REI outdoors aren’t celebrating Black Friday. Unsplashed

Why brands are closing their doors, and not offering sales on Black Friday

Why brands are closing their doors, and not offering sales on Black Friday.

How to ensure Black Friday doesn’t become the nightmare before Christmas

When is it too early to advertise Christmas products in store? Depending on who you ask, you’ll get very different answe...

Why Aussie brands are ditching Black Friday for a sustainable alternative

The brands that are taking part must fit the framework set down by the Green Friday team to ensure they are actively ali...

Preparing for Big Black Friday results

Learn how marketers can create a results-focused strategy to maximise Black Friday revenue well before the big day arriv...
Singapore city

Online accounted for a fifth of Singapore retail sales in November

Singapore retail sales – excluding motor vehicles – rose by 4.1 per cent in November, according to data from Statistics ...

How Aussie activewear brand LSKD did a month’s worth of orders in 24 hours

The online retailer has been preparing for its weeklong Black Friday Festival for an entire year, and the hard work is f...

Click Frenzy co-founder Peter Krideras rebels against Black Friday

Green Friday aims to promote considered purchases over unnecessary spending and waste.

Inside the ‘arms race’ of anti-Black Friday campaigns

How brands are following in the footsteps of REI and Patagonia to get consumers to buy less.