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Mars

Mars Archives

Richemont joins Alibaba’s IP alliance on brand protection

Global luxury group Richemont has joined the Alibaba-led IP alliance between the e-commerce giant and brands that works ...

Mars International launches flagship outlet at airport

Mars International Travel Retail has launched a flagship Cocoa Trees store at Changi Airport.

Big data helps Alibaba unmask fake cosmetics seller

Big data from Alibaba has helped Chinese authorities seize about US$2.9 million worth of fake cosmetics.

Alibaba hosts intellectual property event

Alibaba Group has hosted a special summit for global brands and the intellectual property enforcement sector.

Mars China teams with Alibaba

Mars China says all of its brands will now be available to consumers through Alibaba’s online marketplaces Tmall.com and...

M&Ms Hong Kong Airport shop-in-shop takes off

A new M&Ms Hong Kong Airport shop-in-shop concept has been introduced at Terminal 1.

Chocolatier doubles China network

Godiva plans significant Chinese expansion over the next three years.