Samsung has claimed the number one spot in the Campaign Asia-Pacific 2014 Asia’s Top 1000 Brands report.

The ranking, the biggest and most influential survey of the brands that consumers most value in the region, were ascertained based on responses to questions that asked the respondent to name the best brand that comes to their mind in a category.

The brand’s continued efforts towards enhancing trust and awareness as well as ongoing product innovation, deep consumer understanding, engaging consumers through their passions, direct consumer interaction across multiple touch points and community engagement through corporate citizenship have what made it to the top spot, says Samsung.

“As Samsung continues to grow, we remain committed to driving product innovation and directly engaging consumers on a deeper level,” said Irene Ng, VP of marketing at Samsung Electronics Southeast Asia.

“The company has clearly made strong inroads with Asia’s consumers and with the growing importance of the region as a primary world market, maintaining a strong top-of-mind position here holds considerable importance from a business perspective,” added Jason Wincuinas, MD, Campaign Asia-Pacific.

Sony and Apple took the second and third rank while food group Nestle claimed fourth.