Louis Vuitton to open China Maison

Louis Vuitton will celebrate its 20th year in China by opening its first maison there.

The four storey maison will open its doors on July 21 at Plaza 66 in Shanghai, marking Louis Vuitton’s 16th maison worlwide. It will house ready-to-wear for men and women, leather goods, watches, luggage, jewellery, footwear and made-to-order items.

The maison will also display a five metre pagoda sculpture and commisioned artworks by Chinese and international contemporary artists.

The maison will be much larger and will offer full range of products and services than its regular stores.

Louis Vuitton Express train will also roll into Shanghai from July 18 to August 8. Plaza 66 will host an exhibition that would mark the journey of the Louis Vuitton train carrying models in their Louis Vuitton ensembles from Paris to Bund.

Louis Vuitton’s other maisons are located in Singapore, Milan, Rome, Vancouver, Sydney, London and Taipei.

The luxury brand has also just opened its first dedicated jewellery store in Vendome, Paris.

GB

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.