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Irene Dong

Irene Dong is a graduate of Ho Chi Minh City University of Foreign Languages and Information Technology with a major in international relations, specialising in public relations, communications, and media. She has a passion for fashion, food, sustainability, and languages.

From the author

Malaysian bubble tea chain Tealive launches first store in Canada

Tealive plans to add 50 stores across Canada in the next five years.

Boohoo enters India through Myntra partnership

The collaboration includes Boohoo, Dorothy Perkins and Nasty Gal.

Unspun opens first permanent physical store in Hong Kong

The studio is located on a restaurant and cafe-filled slope in Sheung Wan.

Aesop’s first Mainland China store opens on Lovers Road, Shanghai

The Aesop Shanghai store, with a footprint of 3230sqft over two storeys, was designed in the style of Chinese workmanshi...

Vietnamese retail giant Mobile World enters Indonesia

The launch is the collaboration between MWG and local distributor PT Erafone Artha Retailindo, a subsidiary of Erajaya G...

Amazon Singapore opens ‘house’ for four days at Suntec City

Amazon is using the space to promote products and partnerships with brands.

Puma opens first Forever Faster concept store in the Philippines

“Puma has chosen Makati as the location of our newest store to bolster the momentum of our business in the Philippines,”...

7-Eleven unveils 7Cafe concept store at Jewel Changi

The new cafe will offer promotions and treats during a three-day opening celebration from November 25 to November 27.

Havaianas commits to recycling 10 per cent of the flip-flops it sells

“We believe in a world without strings and in the power of renewal – we are only free when the world is too."

Max Mara lands new flagship store in Omotesando, Tokyo

The 400sqm store spans four floors and was designed by Andrea Tognon architecture firm.