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Irene Dong

Irene Dong is a graduate of Ho Chi Minh City University of Foreign Languages and Information Technology with a major in international relations, specialising in public relations, communications, and media. She has a passion for fashion, food, sustainability, and languages.

From the author

Activewear brand Vuori expands in Asia, Mexico, and the Middle East

Activewear brand also plans to launch in Japan and Korea next year.

Loewe names K-pop group Nmixx and actress Tang Wei as ambassadors

The brand appointed the 22-year-old Chinese actor Wu Lei as its brand ambassador earlier this year.

Burberry chief creative officer Riccardo Tisci exits, replacement named

Lee will oversee all Burberry collections and showcase his debut runway collection at London Fashion Week in February ne...

Starbucks opens its 6000th China store

The new Shanghai Lippo Plaza Store will feature minimalist-style furniture and casework made using recycled straw materi...

B for Bagel opens first overseas store, in Singapore

B For Bagel is a South Korean bagel brand based in Gangnam, Seoul, that specialises in sweet and savoury versions of the...

MLB launches first flagship store in Singapore

The opening is part of the brand’s expansion strategy, which began with the opening of its first flagship store in New Y...

Esprit opens innovation hubs in New York and London

Esprit Futura is a part of the group's digital strategy to "reimagine customer engagement experiences".

Foodpanda starts delivering Lego kitsets in Asia in quickcommerce move

Customers in Malaysia and Singapore can buy Lego products through Foodpanda in the initial phase.

From Kampot to Myer: the journey of Cambodian fashion label Dorsu

Meaning “persistence” or “resilience”, Dorsu is a fitting name for a brand that has overcome geographic and socioeconomi...

Shell Philippines to open Adidas and Starbucks stores in its gas stations

The business intends to open shops and dining establishments in 550 of its 1400 stations in the Philippines by 2025.