Fresh from the opening of its first maison in China, luxury label Louis Vuitton now prepares to open its doors in Anhui province.

Louis Vuitton will open at Intime Center in Hefei on August 24. The Intime Center is a home to many upscale brands including Gucci, Burberry and Bally.

The influx of luxury brands in the Hefei market is driven by the city’s growing population of luxury consumers. Zhang Xin, a professor at Hefei University, added that Hefei’s continued economic development will improve the luxury market in the city.

The number of millionaire in Anhui grew to about 8500 in 2011 – an increase of 1400 over 2010, according to the Hurun Wealth Report.

The entry of Louis Vuitton in the city is expected to influence other luxury brands to dip their toes in the market.

GB