Canadian yogurt chain Yogen Fruz has added India to its international footprint, opening its first outlet in Kolkata.
The chain is operated by Rishi Bajoria, franchisee for south and east India. Bajoria is aware that Yogen Fruz will face huge competition, however, he is confident that there is a room for the brand as the industry is still in its infancy.
Bajoria plans to operate 100 Yogen Fruz stores in the next seven years with concentration in major cities including Hyderabad, Bangalore, Chennai and Bhubaneshwar.
Yogen Fruz is an international chain of fozen yogurt and smoothie stores that offers healthy alternative food products to other fast food and ice cream chains. It has presence in 1400 locations in 30 nations worldwide.