Californian fast fashion brand XXI Forever will open its fourth store in Thailand tomorrow at Siam Center shopping mall.

The new store will be one of the 16 new stores planned for Thailand over the next three years. The expansion plan is part of the brand’s goal to almost double the number of stores around the world from 550 currently to 1000 in three years.

“Thailand is the right market for the XXI Forever brand. We will aggressively expand our business here and open our 16 new stores by the end of 2015, taking the total to 20,” said founder and CEO Do Won Chang.

The executive is confident the brand can build a strong customer base in Thailand due to the country’s fashion savvy residents.

GB