About Author

Tong Van

Tong Van

Tong Van was born and educated in Vietnam and travels around Southeast Asia frequently. A graduate of Ho Chi Minh City Law School majoring in Legal English, Van has been a content writer for several years. With Inside Retail Asia she has researched the Top 50 Innovative Retail Leaders in Hong Kong for three years running and writes news. Her retail interests include fashion, health & beauty and food.


China’s convenience-store market is booming as consumers seek speed and experience

China’s convenience-store market is booming with rapid sales growth and rapid network expansion ahead.

Vietnam’s Mobile World launches fashion-watch retail model

Vietnamese smartphone retailer, Mobile World, has discovered a thriving new business model: a fashion-watch retail concept.

House of BTS pop-up store to open in Seoul

A House of BTS pop-up store will launch in Seoul on October 18, featuring merchandise from the famous K-pop boy-band.

Habit Burger Grill to make South Korea debut

America’s Habit Burger Grill is eyeing South Korea expansion in partnership with consulting firm Bridging Culture Worldwide.

Tablez launches OshKosh in India, with Myntra

OshKosh in India will offer a wide selection of kid items after launching with local partner Tablez, and on Myntra.

Vietnam coffee chains take to the streets in marketshare battle

Major Vietnam coffee chains are targeting new customers through adopting take-away business models on city streets.

Miniso $2 format opens first store, in Singapore

Chinese discount merchandise retailer Miniso has launched a Miniso $2 outlet store format, with its first shop opening in Singapore.

Streetwear brand What? Caps from the Philippines crosses borders

A Philippine ad agency has created a streetwear brand called What? Caps to test its digital marketing strategies – and now it has gone global.

Citi partners with Lazada to launch co-branded credit card

The financial services giant Citi has partnered with Lazada Group to launch the new Lazada Citi credit card in Southeast Asia.

Croquant Chou Zakuzaku makes Singapore debut

Japanese bakery brand Croquant Chou Zakuzaku will open its first store in Singapore next month.

Uniqlo to launch clothes made from recycled plastic bottles

Japansese fashion retailer Uniqlo and Toray Industries are creating clothes made from recycled plastic bottles, which will go on sale next year in Singapore and other Asian markets.

South Korea’s CU convenience store chain to open in Vietnam

South Korea’s CU convenience store chain will expand its footprint to Vietnam, its second international market after Mongolia.


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