International quick service restaurant chain KFC is to enter Mongolia.
Parent Yum! Brands has granted Tavan Bogd Group, through its subsidiary Tavan Bogd Foods, the rights to develop and operate KFC outlets in Mongolia.
Tavan Bogd Group was established in 1995 and has grown into one of the largest conglomerates in the country and has a track record in the hospitality and service sectors.
The first restaurant is planned to open mid year with another three in the second half.
“All four will be flagship stores located in Ulaanbaatar City,” said Ts. Baatarsaikhan, CEO and president of Tavan Bogd Group.
Tavan Bogod will conduct market research to determine the market potential and identify eating habits of Mongolians, which will outline the company’s development roadmap.
“We want to build something really special for the Mongolians, a place where they can enjoy their meals and have a memorable time with their friends and families while discovering its world famous “Finger Licking Good” taste,” said Tavan Bogd Foods CEO D. Hulan.
Louisville, Kentucky-based Yum! Brands has nearly 38,000 restaurants in over 120 countries. Besides KFC, it also owns Pizza Hut and Taco Bell.
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