British retail giant Tesco will launch online grocery stores in Thailand and China in coming months.

Tesco entered China in 2004 and currently has 120 physical stores. Initially the online stores will serve major cities such as Bangkok and Shanghai.

The move is part of the grocer’s strategy to boost its multichannel retailing, it says.

The online grocery market is predicted to double in value over the next five years, according to industry analyst group IGD.