Chinese menswear brand Bosideng will be English premier league club Tottenham Hotspur’s official formal menswear partner during the 2013-14 and 2014-15 football seasons.

The Chinese brand will provide formal wear to the first team, management and board. The agreement includes the provision of suits, shirts, ties, shoes and accessories from its latest collection, as well as a presence across the club’s website and social media channels to directly engage with fans across the world.

The club will also benefit from Bosideng’s strength in the Chinese market, where the two businesses will work together to grow presence and support in a key international territory.

Bosideng launched its premium menswear collection last year, coinciding with the opening of its first overseas store in London’s Mayfair in July 2012.

“With Bosideng a Chinese company new to Europe, it’s important for us to have a strong UK presence and we’re delighted to be working with Tottenham Hotspur as part of our awareness programme,” said Bosideng chairman and CEO Gao Dekang.

“The partnership with Tottenham Hotspur Football Club is a key part of Bosideng London’s strategy to establish a brand platform within the UK and Europe,” adds Wayne Zhu, CEO of Bosideng UK.