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Taobao, Louis Vuitton fight fakes

China’s Taobao Marketplace has teamed up with Louis Vuitton in a fight against counterfeiting.

“With this agreement, Taobao will continue to “proactively take down product listings of suspected counterfeit goods and implement preventive measures to stop sellers from listing fake items,” reports Alizila, the news website of Taobao’s parent Alibaba.

Louis Vuitton’s global intellectual property director Valerie Sonnier says that the collaboration is invaluable for them in preventing the manufacture, transport and sale of counterfeit goods.

Launched in 2003, Taobao Marketplace is a consumer-to-consumer (C2C) online marketplace with more than 800 million product listings. It is known for its dedication to the protection of intellectual property rights and the fight against counterfeiting. In August, it signed an agreement with Washington DC-based non-profit organisation International AntiCounterfeiting Coalition (IACC) to address sales of counterfeit goods online.

“We firmly believe that the collaboration between brands, platforms and government agencies will create visible and significant results in the intellectual property enforcement space,” said Ni Liang, senior director of internet security at Alibaba Group.

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