Chinese menswear retailer Bosideng is expanding its reach across the UK through an e-commerce website.

Following the opening of its first store in London, Bosideng has launched a website with promotional discounts and will offer free next-day delivery until December 31.

The e-commerce site is a key step in making a mark on British consumers, says Bosideng UK CEO Wayne Zhu.

“Recent reports show that UK consumers have one of the world’s highest online spends and we’re happy to be joining the cyber shopping experience,” he said.

A mobile version of the website has also been made to ensure seamless shopping experience.

This month, Bosideng acquired British menswear retailer Greenwoods, which operates brands ‘Greenwoods’ and ‘1860’.