Foodpanda Malaysia is now the largest food delivery service in the country after the US$110 million funding and acquisition of rival Food Runner Group.

Sidney Ng, country manager of foodpanda Malaysia said the funding from investors underlined the confidence in the venture’s business model and the acquisition of Room Service brought significant synergies.

Room Service has been in the food delivery industry since 2003 focusing mainly on high end restaurant food delivery in the Klang Valley.

“With Room Service’s expertise in delivery system and Foodpanda’s strong online marketing, we believe that this synergy will bring in greater food variety and greater delivery efficiency to further delight our customers. This cements our commitment to bring the best restaurant experience directly to the doorsteps of Malaysia,” said Ng.

Ralf Wenzel, co-founder and CEO of the Foodpanda Group said the investment and acquisition were further steps in the company becoming the leading online food delivery marketplace across the most promising and fastest growing emerging markets internationally.

“The new funding allows us to fully focus on user experience and customer service with the aim of completely disrupting the way people order food by establishing a real alternative to pizza flyers and phone calls.”

Foodpanda Group is active in 39 countries on five continents. The company enables restaurants to become visible in the online and mobile world and provides them with a constantly evolving online technology. For consumers, the group’s Foodpanda  and Hellofood brands offer the convenience of ordering food online and the widest gastronomic range, from which they can choose their favorite meal on the web or via an app.