French hypermarket operator Carrefour has further extended its footprint in Taiwan and China, with three new stores opening their doors in recent weeks.
Carrefour Taiwan has opened its 73rd store – the Xi Ke store in Hsi Chih science park. The single level store has a total 6864 sqm sales area and stands above the Taiwan Railway Xi Ke station through which 70,000 commuters pass every day.
In the Xi Ke store, Carrefour uses digital devices to offer product information and interact with customers. A video wall at the entrance draws customers in from the external mall.
Carrefour Taiwan also launched the first ‘Natural and Healthful’ merchandising area in its grocery section to offer more HOPE (Healthy, Organic, Premium and Eco-Nature) products while promoting traceability, organic alternatives and quality fresh lines.
Other store features include a sports area where customers can actually shoot basketball hoops and test fitness or cycling equipment.
Carrefour China recently opened two new hypermarkets.
The first store to be opened in the north-east of China. With a sales area of more than 7000 sqm, it has 22 checkouts and parking for 750 cars. This hypermarket anchors a shopping centre of 25 stores.
The second store – Hefei Mingbang Store – has a 7761 sqm sales area, 22 check-outs and parking for 780 cars. It is located in a large shopping centre made up of 48 stores.
