The launch into childrenswear and growing popularity of online shopping have boosted River Island’s profits by 70 per cent.

The UK based high street clothing retailer launched into the £4.6 billion childrenswear market in April last year under the brand River Island Mini. The company says its new range has helped raise annual profit from £88 million to £149.1 million year on year.

And CEO Ben Lewis says the family-owned company has recorded a 48 per cent increase in mobile traffic to the brand’s online store along with a 32 per cent increase in click and collect sales. eCommerce continues to grow, with an increasing number of shoppers buying on the move.

“We don’t have a target age demographic but we are focused on those who are young in attitude.”