Childrenswear drives River Island profits
The launch into childrenswear and growing popularity of online shopping have boosted River Island’s profits by 70 per cent.
The UK based high street clothing retailer launched into the £4.6 billion childrenswear market in April last year under the brand River Island Mini. The company says its new range has helped raise annual profit from £88 million to £149.1 million year on year.
And CEO Ben Lewis says the family-owned company has recorded a 48 per cent increase in mobile traffic to the brand’s online store along with a 32 per cent increase in click and collect sales. eCommerce continues to grow, with an increasing number of shoppers buying on the move.
“We don’t have a target age demographic but we are focused on those who are young in attitude.”