SingPost aligns management behind eCommerce focus

SingPost has restructured its management team reflecting what it describes as “a pivotal stage” in its transformation into an eCommerce business.

As part of the change, Marcelo Wesseler, CEO (SingPost eCommerce), will relocate to the US to spearhead the group’s eCommerce business growth.

On Saturday, SingPost completed the acquisition of TradeGlobal in the US, one of several businesses it has bought outside Singapore to grow its global eCommerce logistics operation.

Wesseler’s promotion and relocation is one several changes in the management structure which now moves to four pillars with executives at the helm of each.

Woo Keng Leong, appointed CEO (postal services), will focus on the quality of service, as well as the sustainability of the mail business which has been and will continue to be a backbone of eCommerce deliveries in Singapore. He will also be responsible for international postal relationships.

SingPost says it remains committed to its service obligations and service quality as the Public Postal Licensee of Singapore. Goh Hui Ling has been appointed Deputy CEO (international mail) and will focus on the sustainability and growth of the international mail business which has been a pipeline of growing international eCommerce deliveries. s the key relationship manager with Alibaba, Goh will continue to oversee business relations with the world’s largest eCommerce operator.

Dr Sascha Hower, group COO of SingPost and CEO of Quantium Solutions, is responsible for the operational transformation of the group and leads the group’s operations in Singapore and the region under Quantium Solutions, the international arm for the group’s eCommerce logistics business. Hower also oversees the integration of logistics acquisitions across the region, including CouriersPlease in Australia.

Mervyn Lim, group CFO, is appointed deputy group CEO (corporate services). In addition to his group CFO duties, Lim’s portfolio will cover post-merger integration, investor relations, HR, legal, corporate secretariat, and property development & management.

SingPost chairman, Lim Ho Kee, explains: “SingPost started transforming its business from 2003. Despite the success we have had in developing an eCommerce business, we must  now focus on integrating our global acquisitions and investments in postal operations. We are taking the group forward to the next stage of its transformation.


“Our mail business has been and will continue to be the backbone of our growing eCommerce deliveries. As a national service provider with public postal service obligations, SingPost will continue to focus on the quality of service in Singapore as well as the sustainability of the mail business.

“Our management team is now being organised to clearly focus on integrating various areas for greater shareholder value, accelerating the growth of the global eCommerce business, maintaining sustainability of the mail business despite the declining letter mail volumes, and expanding the group’s logistics business and operations,” said Lim Ho Kee.

Dr Wolfgang Baier, group CEO, said the changes in the organisation structure help the company develop and deepen its management bench strength.

“It sharpens our focus on the four pillars as we transform into a digital company.”

The new structure takes effect on December 1.

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