A new Nike Japan running concept store adjacent to Inokashira Park is a hub for runners in suburban Tokyo. Located 20 minutes from Tokyo suburbs Shibuya and Shinjuku, Kichijoji is a suburb of well heeled consumers and home to Inokashira Park, opened in 1918 and now among the city’s top running destinations. The newly remodelled two story, 502 sqm Nike Kichijoji store blends Nike’s sport DNA with graphics from local artist Shun Sasaki, whose work pays respect to the area’s artistic traditio
ons.
“We are extremely excited that Nike Kichijoji is our first running experience store in Tokyo,” says Heidi O’Neill, VP, GM of Nike Stores.
“At Nike, we love to run. We want this store to be an invitation for Tokyo to come run with us.”
The store exterior features a slatted wood screen inspired by traditional Japanese woodcraft, with an embedded Just Do It message. Digital signage brings local tones and patterns to the interior.
Nike Kichijoji also offers a variety of services, including Personal Run Clinics, where runners receive one-on-one coaching on an in-store; treadmill; Personal Styling Services; bra-fitting for Nike+ members; and NikeiD.
Additionally, the store hosts Nike+ Run Clubs each week, leveraging the store’s new community hub, where runners can pick up trial shoes, refill water bottles, grab a towel and store their gear.
