French French perfume, cosmetics and skincare house Guerlain has opened a new boutique dedicated exclusively to perfumes in Paris.
The boutique, at 392, rue Saint Honore is described as “an exceptional journey into the world of Guerlain Fragrances, celebrating the art of perfumery that has earned the House renown since 1828”.
The store showcases more than 100 Guerlain fragrances, a collection unique in the world, organised according to 14 of the perfumer’s 18 emblematic ingredients. There is also a cellar where carefully controlled lighting and temperature preserve Guerlain perfumes in mythic Guerlain “bee” bottles, like rare vintage wines.
Two centuries of Guerlain heritage is displayed, including 19th century “dames-jeannes”, broad glass bottles encased in wicker used to preserve liquids, plus notebooks containing formulas that have been jealously guarded for five generations.
Past meets the present with a unique digital experience: Guerlain has developed a ‘digital perfume organ’ that lets visitors travel the world of scented creations and olfactory emotions to determine their own personal olfactory profile”, helping them select one of the emblematic Guerlain fragrances.
In the spirit of personal exchanges and customisation dear to Jacques Guerlain, visitors can also craft their own bottle, selecting the color, size, ribbon, bow, silk wrapping paper and even a signature.
“Fragrances mark the memory, arouse emotion and provoke unique sensations,” explains the brand in an announcement of the store.
“The art of the perfumer is about crafting fragrances able to spark unique experiences. Guerlain’s new boutique spotlights this unique creative process, inspired by a remarkable array of ingredients.”