South Korean cosmetics brand Too Cool for School is marking the start of a new academic year with a 40-store expansion in France in partnership with upmarket retailer Galeries Lafayette.

Known for its flagship store in Paris, the international French retail group has more than 50 Galeries Lafayette locations throughout France, and also has fellow department store Bazar de l’Hôtel de Ville (BHV).

After introducing Too Cool for School at its Galeries Lafayette Montpellier and BHV Marais (Paris) stores this year, the brand will be made more widely available across France.

This ties in with Too Cool for School’s expansion plans across Europe and the US following the brand establishing itself in China, Hong Kong, Japan, Taiwan, Thailand and the Philippines.