A Starbucks Reserve Roastery Japan will open in Tokyo’s Nakameguro district in 2018.
Starbucks Coffee Company says the 1200 sqm space will be in an upscale neighborhood known for its boutiques and art galleries. It will offer customers an immersive coffee environment unlike any other in the market.
Customers will be able to watch green coffee beans arrive, connect with coffee specialists and master roasters and choose from a curated range of handcrafted beverages.
Artisan food and breads baked on site by Italian food purveyor Princi will also feature at the roastery.
Architect and Tokyo Olympics 2020 designer Kengo Kuma is leading the design of the roastery, which will blend art and nature with a Japanese design sense to pay tribute to coffee artistry and craft. His design for the Starbucks store in Fukuoka has won awards.
Japan is one of the largest markets in Asia Pacific for Starbucks and is regarded as a key driver of the company’s global growth.
Starbucks Roastery had its debut in Seattle in 2014, the most successful store opening in the company’s history. The company has announced new Roastery locations for Shanghai next year and New York in 2018.