JD Sports Malaysia opens first flagship

JD Sports Malaysia has opened its first flagship store – on level 5 of Pavilion shopping centre in Kuala Lumpur.

It is the British sportswear retailer’s largest store in Southeast Asia with a floor area of 13,590 sqft and opens following the success of the company’s Sunway Pyramid store.

The biggest pure for customers is expected to be the extensive range of sneakers from multiple brands, including special editions.

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“Sneaker culture is growing across the world, and JD Sports has been at the forefront of providing customers with exclusive, hard-to-get and desirable trainers in all of the markets we service,” said Peter Cowgill, chairman of JD Sports Fashion.

“JD Sports carries large number of brands, which means we have something for everyone, from Nike to Adidas to Reebok, to our own in-house brands such Pink Soda, Supply and Demand and Sonnetti,” added Jaclyn Tan, senior manager brand marketing with JD Sports Malaysia.

The company says it plans to add more stores in the country and has this month organised recruiting days for prospective staff to join the team.

Images: Sizzling Suzai blog

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