Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

Tmall fashion shop in Hangzhou

In a stunning online-to-offline execution, a new Tmall fashion shop in Hangzhou displays clothes from 100 brands. The shop features clothing mounted on colourful metal mesh and lengths of bamboo and black frames, amongst other settings, defining different zones. The 1850 sqm space, designed by Shanghai studio X+Living (previously XL-Muse). Named Mori Girl Collection, Celebrity Collection, OL Collection and Fashionable Girl Collection, each area has a dramatically different style from the next, a