Zalora Indonesia future under a cloud

Is Zalora Indonesia for sale? Fresh after selling off a chunk of the Philippines business, Rocket denies further Asian withdrawal.

Last week, Ayala announced it will buy 43.3 per cent ownership in Zalora manager BF Jade E-Service Philippines for an undisclosed amount, taking its ownership to 49 per cent. The investment marks Ayala’s first foray in eCommerce.

But what of Zalora Indonesia? Parent, German eCommerce investor Rocket Internet, is also said to be in negotiations with Indonesian retail conglomerate Map Group, according to a report by TechCrunch. Other reports say it is withdrawing entirely from Indonesia. But Zalora PR director Christopher Daguimol denies a retreat from Indonesia.

“Southeast Asia is a diverse region, and we will always look at adapting our strategy to local country dynamics and opportunities. Our objective is to build the online fashion leader in each of our Southeast Asia markets,” Zalora said at the time it announced its Philippines divestment.

Zalora sold off its businesses in Thailand and Vietnam last year.

Map runs nearly 2000 retail outlets in Indonesia, including fashion outlets, and more in partnership with global firms like Marks and Spencer, and Zara. The publicly listed company has more than 22,000 employees.


Fierce competition has started escalating in Indonesia, marked by layoffs by Berrybenka and SaleStock a few months ago, says Deal Street Asia. Giants like Lazada and MatahariMall.com are meanwhile steadily marching forward with both companies received major funding from global investors last year.

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