Hong Kong-headquartered Mujosh eyewear is about to open its first store in Vietnam.
The edgy brand, which made its international debut in Malaysia just last year, will open a store inside Saigon Center in Ho Chi Minh City. The mall houses the Takashimaya department store along with the first Japanese-headquartered Owndays shop in Vietnam.
The store is undergoing fitout with a billboard promising an opening in “mid-March”.
Established in 2010, Mujosh describes itself as “an innovative fashion eyewear brand” which combines unique elements and styles into frame designs.
“Appreciating creative ideas, valuing the value of handicraft, cherishing the original touch of materials, Mujosh is deeply loved by fashion icons and wearers.”
The brand also has stores in Singapore (on Haji Lane), Thailand and Australia. It plans to open 1000 stores globally within five years.
Owned by Photosynthesis Group Co, Mujosh is the company’s first brand to go international since it started its international business expansion at the beginning of 2015.
Edmonton marks Canadian debut
Meanwhile, Mujosh opened its first store in Canada, a flagship in West Edmonton Mall, the largest shopping centre in North America. The mall hosts about 32 million visitors per year; between 90,000 and 200,000 daily.
Among early customers was one who said she had become familiar with the brand while travelling in Shanghai and Singapore.