Asian entrepreneur TV channel Tech Storm has signed an MOU with halal e-marketplace Aladdin Street Singapore.
It is the first collaboration between a digital content TV network and e-marketplace platform, and aims to introduce curated bespoke tech gadgets to new users.
Tech Storm is a 24-hour TV channel that covers 25 Asian countries and introduces technology inventions and the entrepreneurs behind them, while Aladdin Street Singapore is part of the Aladdin Group, which reaches about 4 billion consumers in 29 countries including Australia, China, India, Indonesia, Japan, New Zealand, South Korea, Thailand and Vietnam.
Tech Storm founder/CEO Debbie Lee says the Asia Pacific e-commerce market is worth more than US$567 billion. “This collaboration with a pure e-marketplace platform like Aladdin Street Singapore will showcase our team’s curated gadgets and innovations, while our Asian fans will now be able to click and buy what they see on our partner’s e-marketplace.”
Aladdin Street Singapore CEO Andy Yun says the partnership will enable its shoppers to watch tech-related videos and articles from the Tech Storm team.
