A flagship store for Honor, a smartphone brand from China’s Huawei Group, has opened in Yangon.

With its slogan “For the brave”, the brand was created for digital natives and offers internet-optimised products and high specifications at an accessible price level.

Honor president George Zhao says the Myanmar flagship is a milestone for the brand’s Southeast Asia expansion journey. “Globally, we are confident we will see Honor rise to become a top-five smartphone brand within three years.”

Four of Honor’s top-rated products feature in the new store: Honor 7X, its first FullView Display smartphone aimed at gamers; Honor V9 Play, a minimalist Scandinavian-style smartphone; Honor 6X, offering budget technology for digital natives; and Honor Holly 6, am affordable high-performance model.