US start-up Hush Home has opened an office in Hong Kong as a regional base to market its mattresses, pillows and other bedding products.

Hush Home designs and tests its products in San Francisco, and the company’s mission is to offer bedding at affordable prices to hotels and individual customers through its online platform.

The company also promotes its products through partners such as a new hotel in Osaka which has more than 700 guests daily, many from Hong Kong. This helped Hush Home discover that Hong Kong travellers generally prefer firmer mattresses and supportive memory-foam pillows, and the company has tailored its products accordingly.

Hush Home founder/head of operations Rick Chen says the company is attracted by Hong Kong’s prime location, as well as its duty- and VAT-free advantage.

“We plan to develop the Hong Kong market this year, then extend our product offering to other Asian markets using Hong Kong as a base.”

The company has been helped with its set-up by Invest Hong Kong.