Designbono goes minimal for airport store

Incheon company Designbono has come up with a concept for a flagship store for cigarette company KT&G in the Lotte Duty Free Shop at Incheon International Airport.

The space features KT&G’s innovative Lil cigarette, reports Retail Design Blog.

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“It is our task to fully use the space to primarily display and project the brand’s concept that ‘a more free and relaxing lifestyle is made possible by minimalism and its aesthetics’,” says a Designbono spokesperson.

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“We have also incorporated the idea of how the practicality of minimalism and clean revolutionary technology has led to a more sophisticated way of treating oneself. With a lab concept, the space was decorated with a modest use of colour and material, which further accentuates and concentrates the focus of customers on the product.”

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