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Chinashop 2018 features comprehensive conference events

Chinashop 2018 takes place in Kunming from November 1-3, and this year’s exhibition is supported by several significant conference events.

They are:

  • The 2nd International Retail & Marketing Forum,
  • Supply Chain Matchmaking Conference,
  • Forum on New Supermarket Scenarios & Application of Green Energy-Saving Technology; and
  • Forum on Efficiency Revolution to New Retail.

The 2nd International Retail & Marketing Forum

Themed ‘The Retail Design Thinking’, this forum is in partnership with Popai. Fourteen senior lecturers in the retail industry from nine different countries will deliver 12 sessions of presentations, ranging from visual designs and shopping experience-based designs to service and behaviour-based designs to re-define the “retail designs”.

For retailing enterprises, the mainstream of future designs is not merely in such the physical facades as the commercial displays and the layouts of shop-based environment but in the advancement of “soft power” such as shopping experience and customer-oriented services. Retailers have always hoped their stores can touch the buttons of consumers’ hearts at certain moments to trigger their desire to shop.

However, retailers rarely realise that the trend of future commercial designs requires an organic combination of physical space and soft services. In other words, a series of designs of commercial entities, shopping experience and services will form an integrative composition, enabling the consumers to naturally align with merchants’ arrangements, fully enjoy the holistic ambience of stores and spontaneously seek enjoyment from shopping, from the time they first enter the store.

The schedule:

November 1: Special Session for Designs on Commercial Entities: 10am-12 noon.

November 2: Special Session for Designs on Shopping Experience: 10.30am-12.30. Special Session for Designs on Services: 1.30pm-3.30pm.


David Plante, director of consumer & marketplace insights, Target (US).

Richard Nicoll, chief shopper marketing officer, Publicis Group (UK).

Leo van de Polder, global development director, Shop! (Netherlands).

Roberto Martignone, senior interior architectural designer, New Crazy Colors (Italy).

Cheryl Campbell, senior manager, marketplace insights, Target (US).

Petr Simek, MD, Wellen (Czech Republic).

Emmanuel Thiedot, VP operations, LF Beauty (France).

William Mark, senior VP for North Asia Region, LF Beauty (Malaysia).

Damon Frank Giannoccaro, chief creative officer, Orange Branding (Italy).

Christophe Renoul, sales director, Malherbe Design (France).

Kitazato Fuyumi, vice chair, Asia-Pacific Vending Industry Association (Japan).

Angela Chung, founder, display community (China).

Biao Yuan, GM, Youshi Design (China).

Li Tang, chief designer, Sanxiong Lighting (China).

Supply Chain Matchmaking Conference

Event Time & Venue

November 1: 1.30pm-4pm. At the Meeting Area of Hall 3, Dianchi International Exhibition Center.


Currently, chain retail enterprises and brand owners are attempting to achieve digital transformation. In the process, they are confronted with many similar pain points and difficulties, which have emerged as new problems that even ERP (enterprise resource planning) manufacturers and merchants cannot solve.

CCFA has organised this event to invite chain retail enterprises and brand owners to share their challenges and describe the technology and application problems they need to solve to achieve digital transformation. Simultaneously, a group of emerging, vigorous enterprises successfully working in digital services have been invited to exchange ideas and discuss with chain retail enterprises and brand owners in the hope problems encountered by enterprises can be solved through collaboration.

Every chain retail enterprise and FMCG enterprise attending will be asked to share the overall structures/ strategies of their supply chains respectively, as well as the supply chain-related problems they have met in the process of digital transformation and optimisation. After that delegates can discuss and exchange solutions.

Presenters & themes:

Host: Zheng Zhu, special advisor for cold chain in the specialised committee for supply chain under the CCFA.

Supply Chain Strategy & Demand for Chain Retail: Zhenhua Tang, deputy GM of Tongcheng Group & GM of E-Commerce Company.

Supply Chain Strategy & Demand for Brand Owners: Calvin, GM of supply Chain strategy at Procter & Gamble China; Hejing Yang, manager of innovation & capacity development on supply chain at Mondelēz China.

Logistics-Targeted Cage Trolleys Propelling the Logistics of New Retail: Jie Xiong, supervisor of logistics & industrial department at Wanzl Commercial Equipment (Shanghai).

Forum on New Supermarket Scenarios & Application of Green Energy-Saving Technology

As green transformation of retail format develops, retail enterprises are starting to pay more attention to the holistic strategy of their green operations and the influence of mitigating climate change, placing these two issues as priorities of their sustainable development.

With scenarios facing retail businesses constantly changing and evolving, issues such as how to achieve green yet maintain highly efficient operations and how to implement excelsior management over cooling and freezing equipment or and how to fulfill the promise and goal for conserving energy and reducing emission, are the fundamentally important subjects for retail enterprises.

In this forum, executives from leading enterprises and technical experts will converge to focus on green cold chain, analysing the latest legislation and international trends, and the application of green and energy-saving technology. Practical cases will be featured, as well as discussing and exploring new approaches.

Event Time & Venue:

November 1: 1.30pm-4.30pm. At the Meeting Area of Hall 8 in Dianchi International Exhibition Center.


Guest speakers will address these topics:

  • Interpretation of national policies and regulations for the application of green refrigerants.
  • International retail enterprises’ action and promises in response to climate change.
  • International trends in the application of natural working refrigerant systems.
  • Green solutions and cases studies of applications of new technology.

The presenters are from companies and organisations including: Foreign Economic Cooperation Office under Ministry of Environmental Protection of China, World Wildlife Fund in China, Metro, China Resources Vanguard, Shecco, Emerson, Honeywell, Danfoss and Carrier.

Forum on Efficiency Revolution to New Retail

Event Time & Venue:

November 2: 10am-12.30pm. At Hall 9, Dianchi International Exhibition Center.


The forum will be held coinciding with the opening of Chinashop 2018. Any enterprises involved in or adopting New Retail strategies are invited to join the forum to discuss how technology advances through efficiency.

Topics and presenters are:

  • How WeChat Elevates Retail Efficiency – Fangyuan Wen, director of WeChat payment & unattended retail.
  • AI Creates A Brand New Smart Retail Era – Yili Wu, founder of Yi Tunnel.
  • Artificial Intelligence Serves Livelihood – Fengyi Liu, assistant to chairman of DeepBlue Technology (Shanghai).
  • Lighting up the New Retail Road – Zhengzheng Li, CEO of Smart Connections.
  • How Target Improves its Efficiency – Cheryl Campbell, senior manager of Marketplace Insights.

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