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Zalora sales up by nearly one third last quarter

Zalora’s net merchandise value surged 27.8 per cent in the latest quarter according to Luxembourg-based parent Global Fashion Group.

The company said Southeast Asia sales through the ste reached €41.4 million in the three months to September 30, up from €32.9 million the same period last year.

Gross profit margin declined 9.6 percentage points in the quarter to 22.6 per cent, driven by strategic price investments across the region, partially offset by reduced marketing spend.

Zalora launched Revolve during the period, which it describes as “an important new brand fashion partner” with Hong Kong as a pilot market. Zalora also launched an exclusive celebrity collaboration with four of the biggest celebrities in the Philippines, with more than 12 million combined followers on Instagram alone, to drive marketing of the Zalora brand.

Worldwide, GFG’s NMV totalled €289.5 million for the quarter, growing 22.7 per cent on a constant-currency basis and 9.2 per cent in absolute euro terms.

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